I’m Mat Janes. I greatly appreciate you being here. I have a true passion for small business and getting those small businesses online. Here’s why…
In 2013, of the 3,800 small businesses surveyed by Google Research, 55% of those businesses did not have a website. This is slightly down from 2012, where 58% stated that did not have a website. WOW! So, what about today?
Nearly 74% of small businesses have a website. That’s great, but that still leaves over a quarter of small businesses that do not have a website. And of those businesses who do not have a site, 10% do not have any plans to have one anytime soon. Progress has been made, but there is still more to do.
In a recent study by CLUTCH, almost half of small businesses dedicate only 20% or less of their marketing budget to digital marketing.
So, I probably should disclose something here. I come from the sales, marketing, and advertising world. With that in mind, Google Research has shown that almost 60% of the sales process is already complete BEFORE the potential buyer even contacts the business!
What does this mean? Potential customers are doing research on your business before they even contact you. Where are they finding this information? The Internet… specifically, Google. 60% of online users say that thanks to online research, they make purchase decisions more quickly now than they did a few years ago!
So, let me break that down for you a little more. 60% of the sales processes is complete before a potential client even contacts your business. So if, the average view rate (average number of times a website is seen) of a small business with <50 employees is around 34 views per week and multiply that by 52 weeks in a year. That is potentially 1,836 views in a year missed by your business and most likely given to your competition due to them having a website! Or in other words, you missed out interacting with just over 1,800 potential customers. HUH?! How does that make sense for your business?
And, yes taking it one step further… If you do have a website, you have spent less than 20% of your budget on your website, on what could be potentially your best and most effective salesperson. Or, what if you spent a bunch on your website to have a presence, but, you haven’t touched that website in… wait, I don’t even know when. If you haven’t updated your website in a while, your best salesperson has become stale and boring. WHY?!
That’s why The Sales Garage is here. I want to teach you why it is so important to treat your potential best salesperson like you should with the best tools that I use every day for my clients! Why would I do this? Back to my passion… I truly want to help your small business succeed!
The Sales Garage