16 Mar The Importance of Page Speed
So, you have a website. Great!
Now, if you don’t… we need to talk.
Now, like 80% of internet users, grab your smartphone. Type in your website address. How’s it look? Can’t see it? Stop reading this and again, we need to talk. CLICK HERE
So, if you see the website, great. Now, how fast was it? Wait, what?! Why does that matter. My page is coming up, right? Well, good for you that the page is visible. But, Google just announced that one of the criteria for ranking your site on Google is mobile page speed. In other words, how fast does your website come up on a mobile phone? The slower, the lower. And, considering Google drives 96% of mobile search traffic, you better listen!
The average load time for a website on a mobile device is 19 seconds over a 3G connection. Google (owned by alphabet) states, “That’s about as long as it takes to sing the entire alphabet song.” Thanks, Google! So, what happens when we speed that up a little. To something around 5 seconds for a load time?
- 70% LONGER Average Sessions | Longer amount of time a customer spends with your brand!
- 35% LOWER Bounce Rates | Lower amount of people jumping off your page to go to a competitor’s site that is faster!
Google has the need for speed lately. The faster the site the quicker the results for them. And, they found that 53% of mobile site visits are ABANDONED if the page takes longer than 3 seconds to load!
Okay, so you’re still thinking that this is crazy? Well, remember that 88% of customers who search for a type of local business on a mobile device actually calls, or GOES to that business within 24 hours! (Nextafy) So, now do we have your attention? Okay, one more… Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. (CMS Report).
Why does Google see the importance of mobile? Mobile screentime just overtook desktop screentime with a score of 51% (mobile) to 42% (desktop). And, that trend is not stopping. American’s are expected to spend 3 hours and 25 minutes on nonvoice mobile media in 2018 (eMarketer). And, since more than 50% of smartphone users grab their smartphone immediately after waking up. That trend is going to rise, too!
So, with 330.6 million registered domain names in the world, do you really need another reason to be pushed down the list for Google search results. The Sales Garage thinks that the competition is stiff enough! And, with 56¢ out of every single dollar spent in an offline store being influenced by a digital interaction, there is no time to wait at all!
So, if your page is not mobile, and really slow. You’re going to start losing customers before you even knew you did! Why? They won’t be able to find you. So, how do you make it stop? Optimize your site for mobile speed. Wait… how? Yeah, okay… Just simply contact The Sales Garage, today!
of customers say they WILL NOT recommend a business with a poorly-designed mobile site! (socPub)
of the mobile share of total digital minutes of the average consumer.
in 2017 was spent over a mobile phone.
estimated to spend over a mobile device by 2019.